PROJECTS | foreverbranded

STUDENT PROJECTS

The following are excerpts of work was all done as student projects, none are official case studies by the brands involved

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Project |01

Project |01 Media Planning

Campbell's Soup.

The Challenge: To develop a media plan which will generate awareness around Campbell's Slow Kettle soup.

The Solution: To target an audience of "Hyper-Tasking Givers" in places that will not disrupt their current busy lifestyles and appeal to their want to help through a partnership with the "Stand Up to Cancer Marathon". Promotions for this "Soup worth slowing down for" occur in soup season on platforms including Internet, Radio, Print, Television and Outdoor.

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Project |02

Project |02 Digital Rebranding

Wrong Gear.

The Challenge: To revamp the digital presentation of Snowboarding company Wrong Gear ultimately increasing online presence and overall sales.

The Solution: To create a brand credo around the new concept of Wrong Gear "Bandits" leading to an online community and a following which extends across social media and at events where consumers pay most attention. The website was redesigned to increase SEO and provide direct opportunities for ecommerce.

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Project |03

Project |03 Social Responsibility

Convection Oven.

The Challenge: To parter with Syracuse University's Engineering Students to create a marketing plan for their global solutions project including reengineering ideas and two creative media executions.

The Solution: To create a partnership opportunity with GE to help manufacture the solar convection oven and create an initiative entitled "Project El3ment" which would call for volunteers and monetary supporters to get the solar convection oven to third world countries that need it most.

Just a taste...To see more or discuss possible work >>

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